![]() Each week, following an all-new episode, users will be able to go online to take part in a new daring mission and help Seymour retrieve a valuable microchip. USA knows what its fans want and provides partners like GM the opportunity to interact with them on multiple levels."Ĭovert Ops 2.0 not only builds on the adrenaline-fueled adventures the fans loved from the original game, but also includes seven new video-based missions featuring the recurring Burn Notice character Seymour (Silas Weir Mitchell). The great story telling, engaging activities and the in-depth involvement with our product ensured success for GM in almost every category measured. ![]() "While we knew the show was a big success, the online activation component was still unknown. Covert Ops provided a non-intrusive approach that allowed us multiple touch points with these customers and our product," said Dino Bernacchi, branded entertainment director, GM. "We got involved because GM is always looking for innovative ways to engage current customers and attracting new ones. For the length of the summer run (nine weeks), Covert Ops 1.0 accounted for 26 percent of total Burn Notice site traffic and engagement time, which was an astounding 12 minutes per entry (does not include pages per visit and uniques). The game garnered more than 7.6 million page views from over 300,000 users during the course of the campaign. Last season, the USA Network team shook up the industry with the launch of Burn Notice Covert Ops 1.0, which immersed fans of the show into the action-packed life of a spy who has been 'burned'. GM was a seamless fit for the brand, the game and its new missions in 2.0." "In response to demand, we wanted to provide our fans with more of what they enjoy - challenging game play, character interactivity and great prizes. " Covert Ops 1.0 surpassed our expectations in creating an engaging new experience for our fans as well as extending the reach of our sponsor," said Jesse Redniss, vice president, USA Network Digital.
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